Our Three Intentions

1.   To Be ENJOYABLE

THINK: Nourishment, Not Punishment!
Why must our products be enjoyable to use, feel great and smell lovely?  
How do we make everything enjoyable to use, feel great and smell lovely?  
  • As humans, we tend to follow the path of least resistance and are more willing to make a change or stick to a change if it is enjoyable.  This seems to be true for dietary or workout plans, study styles, house keeping, thought patterns--any time we replace our old habits with new ones.
  • With our Supportive Skin Care Products, we take that idea one step further.  We believe that what is best for you is what is pleasing to you and what is pleasing to you is best for you.  If you walk into The Brooklyn Herborium looking for us to develop a new beauty regimen for you, we start out by spritzing a few sprays of the Mineral Mists into the air.  We know we’ve hit the right one when you light up and say “mmmm...that’s goooood”.  (Though some of our staff members are so intuitive, they have a good idea of what someone will like best as soon they walk through the door...)
  • The products are simply enjoyable.  They are made up of really real plants and earth matter and smells awesome because it’s what things really smell like.  Not perfume-y, not overpowering, just lovely.  Unisex.  Sometimes subtle, sometimes a more medicinal essence, but always fresh and gentle and enjoyable.  They are also a joy to apply and make your skin feel loved and nourished.  
  • These products add beauty and enjoyment to the basic drudgeries of life by creating little rituals around caring for yourself.  The regimen, though simple, is very specialized and most likely unlike anything that your client has been doing up until now.  This gives them a great opportunity to connect to their personal needs and build up a “ritual toolbox” to pull out the tools that needed for any given situation.  
  • ...And need we mention how satisfying it is to see how these products line up so nicely on the shelf.

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2.  To Full ALL of the Skin's Basic Needs

This makes them effective and able to provide REAL RESULTS.
THIS AIN'T PINTRIST. and this isn't the same old/same old over-cleansing/detox/use essential oils BS recipes that get copied and passed around.  We have a real theory and process here.  Based in physiology, chemistry, and over ten years of clinical practice.  We know this works and we know HOW to make this work.

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3.  ...DO NO HARM

This Means A LOT of things to us
The Ingredients must support (NOT SUPPRESS!) the body's ability to heal itself.
Each product must maintain the skin's pH, BIOME, and Structural Integrity.
We can provide Complete Care that is SHELF-STABLE without any type of artificially antimicrobial preservative.
The products then must maintain it's own stability (Does not degrade or oxidize) when applied topically.
We do not use petroleum products, parabins, pesticides, animal testing, strip mining...etc